Shoots & Ladders Ambassador Program

Interested in being a Race Ambassador for the Shoots and Ladders 5K & 10K?

If you are ready for a fun marketing experience, and if you find joy in helping others reach their fitness goals, this is a great opportunity for you!  Whether you’re a runner or a walker, there are many perks to joining the ambassador program.  The AMPT team relies on word-of-mouth marketing as one way to spread the word about this race and the worthwhile cause that it supports. By using Ambassadors, we can reach a larger audience and encourage more people to participate and support the cause.

As a Shoots and Ladders Ambassador (SLA), you will be our number one-fans, our inspiration spreaders and local motivators.  No matter if you’re a daily runner, first time 5K’er or seasoned marathoner, we want to work with you.  In order to make this mutually wonderful for you and for the race, we do have some expectations of our race ambassadors.  In return you will be a part of a network of awesome running fans, get super cool race swag, and free race entries! You get out of the ambassador program what you put into it, so please be sure you have some time and energy to commit before you apply.

Ambassador Perks

  • A Complimentary Registration for the Shoots and Ladders 5K or 10K or any other AMPT event
  • Official Shoots and Ladders Ambassador (SLA) tech shirt or tank
  • Discounts on all future 2018-2019 AMPT events
  • Your bio and photo on our website
  • Special swag and gifts from our sponsors
  • Feature blog on AMPT Facebook and Instagram pages
  • A group of amazing SLA runner friends with whom you can connect through social media, meet-up runs, and more!

Please note: Ambassadors do NOT receive financial compensation of any kind. This is strictly and purely a volunteer role, not employee, freelance or contractor. We do not subsidize travel or training expenses or issue payment of any kind. Ambassadors serve from 8/1 through 10/13, and are encouraged to reapply for future Ambassador Programs.

Shoots and Ladders Ambassador Expectations

Shoots and Ladders Ambassadors serve from August 1st to October 13th!

  • Blogging, Instagram, Facebook shares and tweeting regularly (at least 3x per month) about upcoming Shoots and Ladders news from AMPT Running Company. Each week we will have various ideas for you to post and share, but be creative and have fun with this! Ambassadors are asked to use the event hashtags on their social media posts. We also want SLA’s to lead, guide, motivate and inspire their friends and fellow runners!
  • Collateral distribution in your hometown where runners might go (like running stores, local races, etc., pretty much wherever you go). Ambassadors are asked to distribute flyers to a minimum of one local establishment (running store, nutrition store, fitness center, etc.) and at one local race/event in the DFW area. AMPT Running will provide the collateral for distribution.
  • Word-of-Mouth! Tell your friends, family, running groups, and co-workers about the Shoots and Ladders 5K & 10K.
  • Wear your Shoots and Ladders Ambassador (SLA) apparel when participating in local races or at social runs. Our Ambassador apparel creates great opportunity to share the Shoots and Ladders with others.
  • Participation in the Race Planning Feedback Forums and Surveys (you are our research team to help us better serve the running community!)
  • Race Weekend support at packet pickup AND/OR race day. SLA’s must be available for a minimum 4 hour shift at packet pickup on Thursday, October 11th OR on RACE DAY to represent the SLA team.
  • New SLA Option – Are you not socially savvy but you want to be part of the Shoots and Ladders Staff? Join us as race weekend staff instead! Email for more info.

Apply to Become a Shoots and Ladders Brand Ambassador!


We’re not looking for people that “have it all.” We’re looking for a variety of different folks- young, old, slow, fast, close to Dallas and far away. We want people that are broadcasting to different online channels and to their own local running groups. So just because you’re not on Instagram or Snapchat, or whatever the latest social platform is, doesn’t mean we don’t want you!

Fill out the form below to apply! Application deadline is July 15, 2018.

Personal Information

Shirt Option
Tech ShirtTank

Shirt Size

Social Media Information

If you are chosen as an SLA, which Shoots and Ladders distance would you want to participate in?

What events could you distribute collateral at?

Ambassadors are required to distribute flyers at a minimum of one local event/race in DFW. Please list race or event name(s) and date(s).

Have you been a race ambassador before?

If yes, which race(s)?

Why would you be a great Shoots and Ladders Ambassador?

How do you inspire your local running community?

How are you connected and involved with your local running community?