2023 Ambassador Program


Registration will open for our 2024 Ambassador Program on December 15, 2023.

Interested in being a race ambassador for our 2024 races?

If you are ready for a fun marketing experience, and if you find joy in helping others reach their fitness goals, this is a great opportunity for you!  Whether you’re a runner or a walker, there are many perks to joining the ambassador program.  The AMPT team relies on word-of-mouth marketing as one way to spread the word about this race and the worthwhile cause that it supports. By using Ambassadors, we can reach a larger audience and encourage more people to participate and support the cause.

As an ambassador, you will be our number one-fans, our inspiration spreaders and local motivators.  No matter if you’re a daily runner, first time 5K’er or seasoned marathoner, we want to work with you.  In order to make this mutually wonderful for you and for the race, we do have some expectations of our race ambassadors.  In return you will be a part of a network of awesome running fans, get super cool race swag, and free race entries! You get out of the ambassador program what you put into it, so please be sure you have some time and energy to commit before you apply.


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Ambassador Perks

  • Team Camaraderie
  • A Complimentary Registration for the races you are an ambassador for, or a future AMPT event(s).
  • Official Ambassador tech shirt and/or tank
  • Discounts on all future 2024-2025 AMPT events
  • Your bio and photo on our website
  • Special swag and gifts
  • Feature blog on AMPT Facebook and Instagram pages
  • Invite to exclusive Ambassador Appreciation Events
  • A group of amazing ambassador runner friends with whom you can connect through social media, meet-up runs, and more!

Please note: Ambassadors do NOT receive financial compensation of any kind. This is strictly and purely a volunteer role, not employee, freelance or contractor. We do not subsidize travel or training expenses or issue payment of any kind.

Brand Ambassador Expectations

AMPT Brand Ambassadors support all AMPT events (in-person and virtual) and serve from approximately February 1 through November 15.

  • Blogging, Instagram, Facebook shares and tweeting regularly (at least 3x per month) about upcoming race news from AMPT Running Company. Each week we will have various ideas for you to post and share, but be creative and have fun with this! Ambassadors are asked to use the event hashtags on their social media posts. We also want Ambassadors to lead, guide, motivate and inspire their friends and fellow runners!
  • Collateral distribution in your hometown where runners might go (like running stores, local races, etc., pretty much wherever you go). Ambassadors are asked to distribute flyers to a minimum of one local establishment (running store, nutrition store, fitness center, etc.) and at one local race/event in the DFW area. AMPT Running will provide the collateral for distribution.
  • Word-of-Mouth! Tell your friends, family, running groups, and co-workers about the race.
  • Wear your Ambassador apparel when participating in local races or at social runs. Our Ambassador apparel creates a great opportunity to share the race with others.
  • Participation in the Race Planning Feedback Forums and Surveys (you are our research team to help us better serve the running community!)
  • Race Week support at packet pickup AND/OR race day. Ambassadors must be available for a minimum 4-hour shift at packet pickup on packet pickup day or on race day.
  • BRAND Ambassadors are expected to meet the above requirements for all events in 2024.



Check Back in December To Apply to Become a 2024 Brand Ambassador!

We’re not looking for people that “have it all.” We’re looking for a variety of different folks- young, old, slow, fast, close to Dallas and far away. We want people that are broadcasting to different online channels and to their own local running groups. So just because you’re not on Instagram or Snapchat, or whatever the latest social platform is, doesn’t mean we don’t want you!

Fill out the form below to apply!

2023 Application deadline: January 8, 2023 (NOW CLOSED!)

Check back in December!  Registration for our 2024 Program will open December 15, 2023!

    Personal Information


    Tank Size

    Shirt Size

    Birthday (Applicants must be 18 years or older)

    Social Media Information

    Race Questions

    I understand that AMPT Brand Ambassadors are responsible for helping to promote and support the following 2023 races, and the AMPT brand in general. If understood, please check EACH of the boxes (races) below to confirm your acknowledgement.

    Towne Lake Half Marathon, 10K & 5KHot Trot Half Marathon, 10K & 5KShoots and Ladders 10K & 5KMurphy Half Marathon, 10K & 5KToyota Music Factory Half Marathon, 10K & 5K

    Have you been a race ambassador before?

    If yes, which race(s)?

    Are you currently an Ambassador for another race company? Or do you plan to be an Ambassador for another race company in 2023?

    If yes, which race(s) or race production company?

    If selected as an AMPT Race Ambassador, can you commit to posting on your social media platforms 3-4 times per month to market the AMPT race(s) you are supporting?

    Application Questions

    Why would you be a great ambassador?

    How do you inspire your local running community?

    How are you connected and involved with your local running community?